The e-Business and Internet Marketing Module has been developed to provide a solid practical understanding of the key areas of e-Business and Internet Marketing and to provide knowledge of the tools, resources and procedures which can be applied no matter the sector in which participants are working.
To this end the course covers:
- Introduction to e-Business and Internet Marketing
- Search Engine Optimization
- Facebook Marketing
- Google Marketing
- LinkedIn Marketing
- Twitter Marketing
- eMail Marketing
- Media Buying
- Affiliate Marketing
- Social Bookmarking
- Mobile Marketing
- Video Production
- Video Marketing
Course units are developed to be both visually appealing and interactive.