Overview
In the four decades since Deng Xiaoping began economic reforms in China, the country has transformed from an impoverished nation on the verge of bankruptcy to the soon-to-be largest economy in the world. In the early years of the economic reforms, China developed into a manufacturing juggernaut – the so-called factory for the world. It has attracted foreign investment, entered the World Trade Organization, and seen a dramatic consolidation of power under current President Xi Jinping. In recent years, research on Chinese markets and consumer behavior has focused on a variety of issues including market size, demographic trends, nationalism, the population’s affinity for e-commerce, and interaction with social media.
Learning Outcomes
- Helps companies and people investing and operating in China think through how to strategically operate in the world’s largest manufacturing hub and marketplace
- Explores China’s core strengths in supply chain, innovation, and the structure of the consumer marketplace
- Helps leaders think about and act upon the opportunities and challenges involved in doing business in China today
- Contextualizes the current economic reforms within China’s rich history
- Examines China’s geopolitical position and its strategies for expanding its influence in the world
- Analyzes the political, economic, and technological situation in China