Overview
Effective marketing on a global scale takes more than a traditional marketing strategy, analysis and approach. It takes a keen understanding of today’s transformative 4th Industrial Revolution technologies, market disruptions, future trends and perspectives on how to set products or services apart in the global marketplace.
Designed for those seeking current and future marketing developments, this online certificate will provide the most current knowledge, tools, understanding, and hands-on skills to succeed in the world of global marketing.
This 8-week online course is offered in the spring and fall each year, depending on demand. It provides about 3-4 hours of content per week, with a facilitator guiding online discussions. To earn the certificate and 3 Continuing Education Units (CEUs) you must finish the course with a grade of 80% or higher.
Learning Outcomes
- Understand today’s global customer values and behaviors to position a new or existing product or service.
- Identify the transformational factors of the 4th Industrial Revolution that are required to position in a new or existing global market.
- Develop measures and metrics to evaluate marketing effectiveness, global strategy, and enhanced performance.