Overview
Unlock the power of your brand! Thunderbird School of Global Management’s Marketing Strategies for Global Markets is a two-day program that equips participants with proven strategies to build and manage a successful brand, driving market share, customer loyalty, and business growth. Learn from successful companies who leverage their brand to:
- Expand internationally
- Launch new products and services
- Multiply their customer base
- Achieve more pricing power
In this program, you'll navigate the competitive landscape, develop a winning marketing strategy, and leverage diverse communication channels to achieve similar success.
Key Benefits
- Understand key brand-building principles and solidify your brand identity to stand out in the market.
- Learn practical frameworks to define your ideal audience and develop targeted marketing campaigns.
- Identify strategies to attract new customers and expand your reach within your niche.
- Gain techniques to build stronger relationships and increase customer loyalty.
- Discover methods to strengthen brand perception and differentiate yourself from competitors.
- Leave with actionable steps to ensure brand consistency and employee alignment.
- Develop a framework for evaluating strategic choices and optimizing your brand impact.
- Participate in interactive exercises and case studies to apply learnings to real-world scenarios.
Who Should Attend?
- Marketing professionals looking to refine their brand-building strategies.
- Sales teams looking to close more deals with a powerful brand message.
- Entrepreneurs building a brand to launch or scale their business.
- Anyone seeking to leverage the power of branding for professional success.
Topics
The program will use presentations, small group discussions, and interactive sessions to cover the following topics:
- Brand Strategy
- Market and Audience Insights
- Digital and Social Media Marketing
- Brand Communication
- Campaign Management
- Data Measurement and ROI