Director of Global Marketing (11195)

Position Summary

The Director of Global Marketing will lead, manage, and oversee execution of the Global Product Management and downstream marketing tactics for an assigned franchise of products. The incumbent will ensure product, promotional and clinical program alignment to strategy to achieve the growth and profit expectations for the Global and North American Interventional business unit.

Principal Responsibilities

•    Attract top talent and guide and support professional development for team members. 

•    Provide strategic guidance and supervise Marketing Managers and Product Managers who report to this position. 

•    Provide the leadership necessary to direct the business in its mission to achieve the sales, gross margin and contribution profit objectives established by the lnterventional Business Unit.

•    Lead cross-geographic and cross-functional team(s) to ensure project and launch success 

•    Be the advocate for international markets and market development at the business unit level

•    Act as passionate change agent to develop and expand specified market areas.

•    Develop and implement strategic initiatives by optimizing resources.

•    In conjunction with the Vice President of Global Marketing, develop the annual North American operating plan for the lnterventional business.

•    Lead North American marketing launch plans for new products, clinical programs, and product improvements programs. Conduct market surveys, market research, and product evaluations for line extensions and support product evaluations for new product introductions, as required.

•    Achieve annual sales plan and margin targets for the lnterventional business.

•    Manage assigned Operating Expenses and T&E budget for marketing team.

•    Work closely with cross functional partners relative to Concept to Commercialization NPD process, product positioning/messaging, and forecasting for new product opportunities.

•    Keep abreast of healthcare reform and economic environment and translate understanding to messaging within North American lnterventional   promotional strategy.

•    Effective management of agencies and vendors to ensure on-time project completion, within budget.

•    Support RFI/RFP processes for GPO/IDN bids.

•    Lead the marketing activities around becoming a solution provider that includes developing advertising and sales promotion programs, brochures, ads, slides, posters, and specification booklets.

•    Develop pricing strategy and achieve price increase determined by the operating plan.

•    Adhere to and ensure the compliance of Teleflex's Code of Ethics, all Company policies, rules, and procedures.

This position requires direct contact with an implantable device.      ☐ Yes     ☒ No 

 

Education / Experience Requirements

•    Bachelor’s degree required. MBA preferred.

•    5-10+ years marketing experience

•    3-5+ years progressive management experience

•    Demonstrable leadership experience managing commercialization initiatives in the medical device industry

•    Demonstrated product management experience within a quality design system in the medical device industry

 

Specialized Skills / Other Requirements

•    Ability to lead and motivate a group towards common goals/objectives

•    Strong strategic, critical thinking skills with ability to translate to effective tactical initiatives

•    Ability to work with colleagues to drive consensus on decisions

•    Ability to drive focus, prioritization and effective time and project management

•    Understanding of medical regulatory landscape

•    Highly developed business acumen

•    Proven ability to demonstrate practical application of successful marketing / business / portfolio management concepts and methodologies, as well as assessment tools, practices and techniques

•    Knowledge of measurement and analysis of commercial effectiveness

•    Ability to articulate and influence in both formal presentations and in one-on-one interactions. Strong formal and informal communication skills

•    Excellent relationship building and collaborative skills

•    Positive, ambitious, action-oriented

•    Self-starter, know-how to approach the job, passionate about the industry

•    Unquestionable ethics and integrity

•    Proficient in computer and business software, including Microsoft Word, Excel, PowerPoint, and Outlook.

•    Must be able to establish and maintain vendor credentials (via RepTrax, Vendormate, etc.) to have the ability to enter and work, as required, in hospitals and other medical facilities, as an essential function of the job. Depending on customer/site requirements, vendor credentials may require the employee to obtain the COVID-19 vaccination.

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