Blue Yonder Job Title:
Global Marketing Campaign Manager
Location:
US- Remote
Dallas preferred
Overview:
Blue Yonder is seeking an experienced marketing manager to support global marketing campaigns for our supply chain management SaaS software. In this role, you will be responsible for designing campaigns, creating in-market messaging, and aligning strategies and tactics to targeted audiences and industries to maximize engagement and drive demand growth within new and existing accounts.
Scope:
The successful candidate will have experience designing impactful campaign strategies, analyzing target markets and customers, and developing innovative marketing channel and program strategies to drive engagement and conversion through the marketing funnel. You will work closely with cross-functional teams, including sales, business development, industry strategy, field and product marketing, to create audience-targeted global campaigns, ensuring alignment with business goals.
What you will do:
- Lead the design and creation of end-to-end marketing campaigns that maximize lead generation by collaborating with sales, field marketing, creative, and other stakeholders to understand market opportunities and define optimal strategies.
- Build knowledge of Blue Yonder’s solutions, target markets, audiences, and decision-making process to determine the best way to address and support our target customer profiles.
- Analyze market and portfolio coverage to proactively identify campaign opportunities and define ideal target audiences to generate pipeline and accelerate conversion.
- Determine the ideal channel mix, including content marketing, paid media, email, and other relevant channels, working with field, product, and influencer marketing to maximize impact.
- Create enticing, customer-centric in-market messages and campaign assets that communicate and differentiate Blue Yonder’s value in target industries, segments, and regions.
- Develop campaign briefs and work with a internal creative teams and agencies to translate campaign visions into a creative concept and campaign assets.
- Work closely with internal marketing teams to effectively share campaign plans and messaging to optimize marketing program adoption and campaign results.
- Collaborate with field marketing and analytics teams to understand campaign performance, conduct A/B testing and optimize future messaging and channel strategies to maximize returns.
What we are looking for:
- Bachelor's degree in Business, Marketing, or a related field or at least 5+ years of experience in B2B software marketing, demand generation, or a related field. Enterprise SaaS or supply chain marketing experience is a major plus.
- Proven track record of successfully designing and creating integrated marketing campaigns that drive pipeline and revenue
- Knowledge of best practices in B2B marketing, demand generation, marketing automation, omni-channel marketing, customer marketing, and lead conversion programs
- Excellent analytical skills and data-driven thinking
- Exceptional communication, collaboration, and presentation skills
- Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
- Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs
- Flexibility to quickly adapt and align with business needs
- Organizational skills to manage multiple projects with flawless execution
- Excellent project management skills
Synonymous Job Title:
Marketing Manager
#LI-REMOTE
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The salary range for this position is $91,112.00 to $114,888.00 USD
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values
Diversity, Inclusion, Value & Equity (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.