Global Marketing Communications & Brand Experience Specialist

Job Posted 9/8/2024
Archer Daniels Midland
Shanghai
United States
Category 📦 Operations
Job Description
The Role
 
  • A member of ADM’s Global Communications team, the brand experience manager will be responsible for delivering memorable brand experiences efficiently, effectively, on-time and within budget.
  • The ideal candidate will be a highly skilled, collaborative and enthusiastic individual who has experience: planning large-, medium- and small-scale events with multiple stakeholders within a highly matrixed organization; working collaboratively with internal clients; strategically managing vendor relationships; leading and managing communications with event stakeholders and attendees.  
  • Supporting the strategy, planning and execution for large-scale customer events and trade shows, ribbon cuttings, media tours and events, internal events and developing standardized toolkits for small to mid-scale events, this individual collaborates with colleagues across ADM as well as agency partners to dramatize the value that ADM brings to our customers and the world.
  • This role requires a detail-oriented and accomplished professional with a strong executive presence and background in running high-caliber corporate and trade events.

Your Responsibilities:
  • Lead implementation of ADM’s global brand experience standards and playbook for experience strategy, design, messaging and planning across Communications, Marketing, Government Relations and more.
  • Act as a trusted ambassador of change, collaborating closely with internal clients to facilitate and drive positive transformations within the organization.
  • Plan and execute a range of assigned corporate events, B2B trade shows, customer events, media events, ribbon cuttings, small trade shows, internal meetings and more, including: space/venue selection, lead retrieval/KPI management, coordination of logistics, catering, marketing collateral, accommodations, etc.
  • Clearly and transparently manage project timelines and responsibilities – flagging to other team members or manager if deadlines/timelines are going to run behind.
  • Act as a primary point of contact for event stakeholders and partners, across the organization, related to the development and execution of events.
  • Serve as a connector and collaborator across regions, teams and businesses – sharing with and learning from global counterparts in Global Communications, Marketing and other corporate or business teams.
  • Efficiently and transparently manage budgets and expenses for events.
  • Support the use of standardized systems and processes to increase departmental efficiencies and assess the impact of all events.
  • Support the management of relationships with outside agency partners — managing projects and workload, facilitating payments, tracking timelines, etc.
  • Lead the development of activity briefs, KPI tracking, reporting and debriefs for assigned events.
  • Provide valuable support to senior team members, contributing to the overall success of projects and initiatives while actively learning and growing within the role.
  • Conduct site visits and other research to prepare event proposals.
  • Support the annual planning and budgeting process.
  • Stay up-to-date with best in class in-person, hybrid and digital technology event engagement trends.


Your Profile:
  • Bachelor’s degree or equivalent required, major in Public Relations, Marketing, Communications, or related field preferred.
  • 2-3 years of prior experience successfully planning and executing on trade shows, conferences/meetings and other live experiences.
  • Strong project management skills with a focus on prioritizing action, fostering effective communication, and ensuring stakeholder alignment. The ability to use standardized tools used by the entire team is a requirement.
  • Supporting execution of the specific scope, budgets, timelines and goals for events in concert with key stakeholders.
  • Ability to thrive in fast-paced environments: You operate with a sense of “urgency” and can excel in an execution-focused environment, breaking down tasks into clear project plans.
  • You have a proven track record of actively contributing to problem-solving efforts, fostering creativity, and effectively utilizing data to communicate insights within a team environment.
  • Excellent and structured verbal and written communicator with effective presentation skills.
  • Proven track record in growing annual events and launching new events that enhance revenue streams.
  • Consistent and exacting attention to detail.
  • Proven ability to build relationships, collaborate effectively and lead by influence at varying levels of the organization.
  • Ability to travel out of the country/state.
  • Prior experience in the food, beverage, feed or nutrition industry or a global corporation preferred.
Every position in ADM requires; Concern for quality, integrity/values, diversity and safety.  In addition, the following competencies are desired:
•            Customer/Client Focus
•            Formal Presentation Skills
•            Initiative
•            Planning & Organizing
•            Building relationships, Teamwork and Communication
•            Reliability
•            Adaptability

Your Future Perspective
  • Challenging tasks, short decision-making processes and a high level of personal responsibility in a modern work environment with flexible work time models
  • Room for innovative thinking and growth with the possibility to manage your own career path.
  • A company culture which promotes continuous learning and diversity.
  • Excellent career opportunities in a world leading nutrition company.
  • An attractive remuneration including a variety of social benefits like subsidized health & fitness offers.
  • ADM is a company where managers and colleagues are encouraged to discuss and enable the flexibility that is needed to meet the demands of work and life.


About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.