Global Marketing Coordinator

Job Posted 9/8/2024
Tapestry
NY
United States
Category 📦 Operations
Job Description

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.


 


At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.


 


Job Description


 


Global Marketing Coordinator – Brand Marketing


 


Primary Purpose: Support the Brand Global Marketing team on the development and global rollout of seasonal Men’s and Licensing campaigns. The position reports to the Global Marketing Senior Manager of Men’s and Licensing and will optimize the execution of marketing programs globally.  They will act as a key contact person for internal and international partners on communication/information flow of various ongoing activities and key initiatives.


 




The successful individual will leverage their proficiency to


 



  • Support on building strong and inspiring briefs by conducting market research and competitive audits to gain insights that can translate into effective marketing tools.

  • Collaborate on developing monthly product priorities for men’s and licensing categories. Maintain and develop planning tools that support seasonal campaigns and monthly content development, including but not limited to monthly product briefs, asset briefs, brand calendars, etc. 

  • Research industry trends to aid Men’s Brand Development

  • Become a key partner in the campaign development process by partnering with  cross functional teams to gather internal information on product, assortment lists, priorities and buys for each season

  • Support on the development of Brand Global Guidance and campaign packets, including campaign concepts, marketing & media strategy and rollout

  • Help analyze marketing initiatives performance; create and distribute recaps/reports for all Brand global marketing campaigns with historical data comparison

  • Maintain up to date Brand calendars for all initiatives and priorities

  • Build strong partnerships with Coach’s cross functional partners

  • Support Global Marketing Senior Manager on Ad hoc projects


 


 


The accomplished individual will possess...



  • Bachelors degree with a minimum of 1-2 years of professional experience in marketing, preferably fashion and/or retail background (or related industry)

  • Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries

  • Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions vis a vis larger marketing strategies and brand goals

  • Ability to make prudent decisions under pressure and work against tight deadlines

  • Strong organizational skills and timely delivery of projects

  • Demonstrated sense of curiosity and interest in fashion and luxury

  • Strong computer skills required (Google docs and Microsoft Office Suite)


 


Our Competencies for All Employees



  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.


Our Competencies for All People Managers



  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

  • Building Effective Teams: Blends people into teams when needed; creates strong morale

    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


 


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/


 


BASE PAY RANGE $100,000.00 TO $200,000.00 Monthly (14)

Colorado Information:URL to be added