Global Marketing Director - Carolina Herrera (Fashion) (27511)

The Opportunity

The role of the Global Marketing Director is to develop marketing strategy with commercial focus and key objective to accelerate sales and client acquisition/retention across retail, wholesale and eCommerce channels. Oversee brand presence of Carolina Herrera New York on www.carolinaherrera.com and online, committed to the goal of attracting customers across the conversion funnel on a global scale while staying true to the global brand strategy.

What you'll get to do

RETAIL AND WHOLESALE MARKETING

• Act as key marketing point person with retail and wholesale teams to ensure close alignment with their business needs and commercial strategies, driving forward the global marketing strategy on a weekly basis.


• Events: Plan and execute all wholesale and retail events globally according to brand guidelines and budget, with support from marketing team including Retail Events Manager and Marketing Coordinator.


• Develop the strategic local and global activations of all retail and wholesale marketing campaigns and consumer experiences to broaden awareness and drive traffic across all POS.


• Plan out digital and in-person retail and wholesale marketing events with raising brand awareness and customer conversion top of mind, deploying budget resourcefully and creatively to ensure maximum value and output


• Act as key liaison for high level wholesale Co-op marketing negotiations, ensuring a digital-first strategy that maximizes both paid and organic opportunities in real time, ensuring consistent brand image and messaging across all POS and all communications:


• Collaborate with CRM team to create and roll out effective email and acquisition campaigns, optimize, and evolve style concierge and customer service tools execution


• Collaborate and support e-tailing third party businesses with asset tracking and content sharing

eCOMMERCE MARKETING

• Liaise on Digital eComm efforts as it pertains to wider Carolina Herrera strategy


• Work with content and merchandising teams on project management for product pages including shoot, styling and copy, working with merchandising and retail team to ensure accurate product information, in partnership with merchandising team


• Stay updated on merchandising strategies for fashion vertical across retail, wholesale, and e-Commerce through online merchandising of the website, maximizing AOV, conversion rate and minimalizing high bounce rate and order returns


• Manage deployment of creative and copy as it pertains to fashion vertical in timely and strategic manner fitting into global One Herrera communications strategy

STRATEGY

• Align marketing and digital strategy with company-wide business objectives


• Partner with companywide digital network to leverage assets, best practices and services, collaborate with commercial/retail team to power retail clientele tool, ensuring retail team have all required digital selling assets at any given time


• Stay apprised of emerging social media technologies, trends and industry news that align with the brands’ marketing and business goals


• Ideate innovation digital opportunities to lead brand in competitive landscape

DIGITAL MEDIA

• Develop budgets and cross pillar strategies


• Media Partner and Wholesale Partner Co-Op Management


• Manage digital agency partners in partnership with e-Business manager, ensuring successful digital media campaigns with strong ROI, adherence to timeline and budget. Work with existing partners from parent company to best align budgets under ‘One Herrera’ strategy


• Lead collaboration with digital marketing agency to create SEO, affiliate marketing and paid social adv plan aligned with commercial objectives and product calendar


• Manage campaign strategy and execution while achieving key performance metric goals

We'd love to meet you if you have

• 8 years in Retail and Wholesale Marketing, eCommerce and digital content management, familiar with all aspects of eCommerce and digital marketing KPIs and reporting


• Experience working with external agencies and third party vendors on ongoing project management


• Deep knowledge of the digital and social media landscape including, history of working with various digital publishers, social media companies and analytics software


• Excellent communication, analytical writing, editing and presentation skills


• Excellent time management, organization and planning skills


• Excellent attention to detail


• Ability to meet multiple project deadlines in fast paced environment


• Self-starter who works well independently and collaboratively


• Friendly, outgoing personality with a natural ability for building and maintaining relationships

A few things you'll love about us