Global Marketing, Guess and Gc Watches

We are rebel watchmakers with a purpose. Established in 1854 as the Waterbury Clock Company, we took a traditional European watchmaking and layered American industrial ingenuity on top. That is when we began our journey to disrupt a 300 year old industry. Timex took mantle clocks made from wood and made them out of metal and made them faster and affordable for everyone. We took the pocket watch, added a strap and put it on your wrist. Today our design lab in Milan designs the most beautiful watches for consumers around the world. Come join our team, make a difference and wear watches from Timex and some of the biggest brands in the world.

Summary

As part of the Sequel Business Unit's Global Brand Marketing team, this newly created and dynamic role will support both Guess Watches and Gc Watches. Acting as a key global coordinator, you will work across the organization—both internally and externally—collaborating closely with Guess?, Inc. (licensor), marketing activation teams, commercial sales, and distributor partners. Your efforts will drive long-term sustainable revenue and brand growth across partner markets and owned retail channels. Additionally, you will play a pivotal role in facilitating brand sell-in and sell-thru while ensuring licensor operational compliance through effective communication, reporting, and flawless execution.

We’re looking for a global team member who is organized and detail-oriented, and wants to learn, experiment, and innovate to come up with the best ideas to move our brands to the next level.  The Global Marketing Coordinator, SBU has a passion for fashion, loves to work in a fast-paced environment and is an agile team player.

The role focuses on marketing operations and supports brand marketing and marketing activation efforts for global licensee brands.  Your role will also have the unique opportunity to work closely with licensee global brand marketing, licensor management teams, global activation and commercial sales as part of the seasonal activation go to market execution process.  You will work collaboratively with other departments, teams, and brands to execute licensee marketing concepts and activate marketing plans that engage, excite, and convert a consumer interest into a purchase. This position is based in our corporate HQ office, Shelton CT. 

Key Responsibilities:

Marketing Activation, Planning, and GTM Deliverables:

• Support the regional marketing activation effort for Guess and Gc watch brands


• Act as the brand contact to select distributor partners, working with them to bring marketing strategies to life for best-in-class omni-channel experiences driving traffic in-store and online.


• Work closely with Licensee Global Brand Marketing teams to understand seasonal marketing campai.gn strategies to execute regionally.


• Help build and manage the seasonal marketing plan, inclusive of:
  
  
  
  • Regional marketing calendar creation and post campaign ROI analysis.
  
  
  • Approve select in season advertising assets, ensure that the align with brand creative guidelines.
  
  
  
  


• Manage select seasonal go to market execution process. Communicate to markets and ensure that all sell-in and sell through materials are received, disseminated, and adhered to (in-store and online). Ensure regular follow up with select partners to ensure they are using the assets optimally and per brand guidelines.


• Support budgeting process by tracking marketing and partner expenses, working with team to oversee and optimize spend.

Licensor Compliance:

• Review, approve all partner submitted ad budgets and media plans.


• Collect, review, submit all plans, budgets and back-up based on required timelines and contractual ad spend obligations.


• Establish quarterly check-in with licensor compliance team to ensure on track and eliminate discrepancies.


• Provide partners with clear ad approval submission process, forms, to streamline collection and maximize efficiency.


• Review all partner ad submissions and authorize artwork based on brand guidelines. Submit ads to licensor and provide approval or correction feedback to partners.


• Collect and organize impactful presentation of approved global marketing executions (In Store, Events, Print, OOH, Digital, and Social). 

Asset Toolbox Development and Market Execution:

• Contribute with learnings from regional markets on asset use/success/challenges.


• Share specific need requests from markets for upcoming season (special holidays, retail moments, collabs, etc.)


• Contribute to the development of global activation programs – sell-in, sell-thru.


• Contribute to seasonal brand toolkit development focused on market deliverables and modernization.


• Consolidate regional marketing feedback on tool kit. Contribute with new ideas for tool kit enhancement.


• Understand and react to market specific needs and custom activation plans. Advocate for special campaign needs for countries with restrictions and retail-owned tagging needs.


• Contribute to monthly/quarterly brand check-ins.     


• Share ongoing competitive research and discussions with distributors on current and future trends in activations and best practices. Communicate findings back to the Licensee Global Marketing teams.

Required:

• Bachelors Degree preferred.


• Minimum of 2 years of relevant marketing experience (can be co-op, internships)


• Detail oriented and organized with strong planning, organizational and implementation skills.


• Excellent project management and prioritization skills.


• Ability multitask and manage ambiguity.


• Ability to work cross-functionally and manage a diverse set of stakeholders.


• Demonstrated success working in matrixed organizations and agile groups.


• Knowledge of the watch industry, jewelry, or fashion retail landscape preferred.


• Proficient in MS Excel and MS PowerPoint.

In addition to our wide product offering, Timex Group offers the following benefits:

• 401K


• Robust Medical, Dental, Vision Plans


• Generous Company Holidays/Vacation


• Extended Sick and Personal


• Hybrid Remote Office Policy


• Summer Fridays all year long!


• Parental Leave Policy

About Timex Group 

Timex Group designs, manufactures, and markets innovative timepieces and jewelry around the world. Timex Group is a privately-held company headquartered in Shelton, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas Originals, Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker and Versace.

About GUESS & Gc Watches

GUESS Watches, is the leading fashion license brand specializing in stylish and trend-driven men’s and women’s timepieces.  Introduced to the world in 1984, GUESS Watches and Gc Watches are designed to appeal to young, fashion-driven consumers around the globe. GUESS Watches for women is fashion-trendy and chic. GUESS Watches for men is inspired by technology, design, and materials. Gc Watches for those who appreciate precision, elegance and high quality materials, bridging the gap between fashion and fine watchmaking.  GUESS Watches and Gc Watches are distributed worldwide in department stores, specialty stores, and GUESS lifestyle stores. Visit guesswatches.com to learn more.