This is a fully remote position located within United States
Position Summary
The Global Marketing Manager is responsible for driving business growth and leading global marketing initiatives for Zinpro products and solutions, for Zinpro’s Companion Animal, Aquaculture and Corporate business. In this highly critical and visible role, this position is accountable for end-to-end innovative marketing and successful strategic development through execution. This includes strategic planning, business plan development, market analysis, competitive strategies, messaging and content creation for products, solutions and services. The Global Marketing Manager will partner closely with the Global Pet Director, Senior Global Marketing Director and Global Species teams for both companion animals and aquaculture to build and execute innovative go-to-market plans that align to Zinpro’s business objectives and goals.
This position will directly impact the global marketing strategy, develop value proposition messaging and define compelling differentiation that sets Zinpro apart from the competition. Additionally, this role will lead the shift from marketing strategy to execution, while working in a fast-paced environment and successfully partnering with regional marketing, commercialization, sales, technical services and research teams across the global organization.
Essential Functions
- Design, implement and manage key marketing initiatives that are effective and align with Zinpro’s business strategies. 50% Global Pet, 25% Aquaculture, 25% Corporate.
- Build global marketing campaigns and communications that drive brand awareness, thought leadership and business results in partnership with global, cross functional teams
- Analyze competitive marketing strategies and tactics for aquacultural segments to develop a comprehensive view of the competitive landscape and partner with global species teams to develop strategies to clearly differentiate Zinpro
- Help shape the overarching Zinpro global marketing strategy, culture and future direction, by serving as a member of the Marketing Leadership Team
- Collaborate across regional business enterprises to adapt the marketing strategy to meet local, species-specific market needs and to ensure strategies are relevant
- Oversee and evaluate market and customer research to adjust marketing strategy to meet changing competitive conditions and gain deep understanding of critical business insights
- Partner with Zinpro’s external agencies and internal corporate brand, digital and regional marketing teams to deliver effective marketing communication strategies and plans to achieve growth expectations
- Drive global message development by partnering with regional marketing on key initiatives. conferences and customer events.
- Lead content strategy, development and key messaging for both corporate and targeted species segments that tie to company vision, brand positioning, competitive advantages, including the company websites, blog, email campaigns and social media
Qualifications
Minimum Required:
- Bachelor’s degree in marketing, business administration, animal science, or related field
- Experience and knowledge in companion animal (pet) marketing
- Minimum of 7 years of experience in marketing management and sales development
- Familiar with variety of global marketing and animal nutrition concepts, practices and procedures
- Proven track record of success in delivering results, leading and working with global and cross functionals teams across multiple disciplines
- Excellent communication and presentation skills (both oral and written)
- Strong leadership, planning, project management and execution skills
- Experience managing budgets, developing business cases and ROI models
- Proven adaptability with a high sense of urgency and comfort working with ambiguity; fast learner who identifies and gains knowledge necessary to be successful
- Excellent interpersonal and conflict management skills
- An independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities as necessary
- Proven ability to lead, facilitate, influence and organize across groups at multiple levels of an organization
- Proven experience developing and cultivating strong working relationships and credibility with global stakeholders.
- Critical thinking ability, independently and proactively identify problems, propose solutions and execute
Preferred:
- Master’s degree in business administration, marketing, animal science, or related field
- Experience in pet marketing
- Experience in aquaculture marketing
- Experience with a global matrixed organization
- Proficiency to with MS office and Salesforce.com
Work Environment and Physical Requirements
This job operates in a professional corporate office environment.
Preferred location – Open to candidates in Zinpro’s global footprint with the ability to work remotely.
Schedule Requirements
This is a full-time position. Occasional evening and weekend work may be required as job duties demand.
Travel Requirements
This position requires an estimated 25% travel, but it may be higher depending on business needs. Required travel for global meetings, customer visits and other internal meetings.
Competencies and Core Values
Competencies:
- Proven marketing leadership and management experience in the pet industry
- Global, cross functional team leadership
- Strong ability to manage projects, deliver on time and within budget
- Excellence in problem solving and analysis
- Adaptability in a fluid and fast-paced environment while maintaining positive, enthusiastic attitude
Must possess qualities and skills that align with Zinpro’s Core Values:
- Build Trust: We believe in being purposeful with our words and actions. We work to build trust with customers, vendors, and co-workers through being truthful and fulfilling our commitments. We honor our word and are accountable for our actions.
- Win Together: We believe we can better achieve when we work united, internally and with customers. When we embrace and leverage our diverse individual talents with global perspectives, we create a team that’s stronger and smarter than any one individual. We are all bound by the belief that when we work together, we can realize greater potential.
- Serve Generously: We believe in putting people first, supporting each other’s efforts and treating all with kindness and respect. We work in partnership with customers and ourselves to create opportunities; a win for another is a win for us.
- Always Improve: We believe in what’s right and pursuing continuous growth and improvement for customers, our company, and ourselves. Our high expectations drive us to consistently and reliably deliver the highest quality. We work to be better each day.
- Dream Big: We believe advancement starts with an unquenchable curiosity. We embrace the freedom to explore, create, and express ideas without the fear of failure. We always learn from each other and our customers, from our successes and our mistakes.
Zinpro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin, or disability.