KP Recruiting Group is a consulting firm that provides
leadership and exceptional talent to some of the world’s leading companies.
Headquartered in the Midwest, KP Recruiting Group has successfully completed
countless engagements in the United States, Europe and Latin America. We
represent clients in all industries and all sizes. Our mission is to provide
exceptional client and candidate experiences in order to get the best possible
results. On behalf of our client, we are excited to present the following confidential
role. We look forward to hearing from you and discussing the opportunity!
The Role:
The Global Marketing Manager responsibilities include supporting growth strategy and marketing plan deliverables through execution of the plan including account targeting through multiple channels (online and offline) and overall development of the strategy, design and implementation of digital campaigns and measurement in terms of investment, return and effectiveness. They also include design and execution of campaigns in collaboration with Regional marketing, Portfolio marketing and the Global Sr. Marketing Manager – Services, including overall messaging and content development.
This role will demonstrate marketing competencies such as marketing planning and execution, lead generation as well as knowledge of digital marketing practices (social media and SEO trends and practices…) and make recommendations based on business needs.
Execute tactics for building traffic and growing customer base through online media and SEO
Collaborate with key stakeholders to determine the optimal marketing mix and target accounts to achieve business goals
Support execution of Services strategy through defining and executing marketing programs and campaigns (online and offline) in collaboration with the Sr. Global Marketing Manager – Services
Develop and execute defined tactics including tradeshows and digital campaigns focused on services, creating customer engagement and promotion to generate leads. Knowledge of content marketing, digital advertising, organic search, paid search, social media and prioritization of web content preferred.
Upholds and promotes application of brand standards
Provides project leadership, coordination and communication around project status with clients; identifying opportunities to collaborate with internal resources/departments; and supports overall project flow between stakeholders. Ex: internal, agencies, web developers, IT…
Requirements
Bachelor’s degree in Marketing or a related field. Master degree a plus
3-5+ years work experience in the management of brand/products and/or services. Experience is pharmaceuticals, medical devices/tech, biotech companies and/or drug combination products is preferred.
Demonstrated ability to create and execute marketing plans and programs and manage and optimize campaigns including online and offline components
Experience with online advertising and online awareness and acquisition campaigns and campaigns to increase sales preferred.
Experience with social media campaigns. Experience with technically executing (ex: set up audiences and manage media buys in LinkedIn) a plus.
Experience developing and executing web strategy and content to achieve customer and business goals
Basic knowledge of Marketing Automation Platforms and CRM systems preferred. Examples include: Marketo marketing automation platform, Ingenuix web, Adobe CMS, SalesForce.com CRM
Knowledge of HTML coding, PhotoShop and/or multi-media design with Video and other interactive graphics systems a plus
Strong command of Microsoft Office products (Word, Excel, PowerPoint, Access)
Presentation ability to convey messaging and positioning through simple, effective style that is clear, fresh and concise
Ability to work independently as well as part of team, with a proactive and creative attitude
Ambitious and able to thrive in an ambiguous environment
Benefits
Our
client offers a comprehensive benefits package including:
401k
Matching
Family and
Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time
Off & Paid Holidays
Long &
Short-Term Disability
Identity
Theft Plans
Retirement
& Pension Plans
Employee
Assistance Program
Employee
Referral Program
Tuition
Reimbursement Programs
Advancement
& Professional Growth opportunities
Parental
Leave
& More