About Us:
Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.
A Brief Summary:
The Global Marketing Manager, is responsible for supporting innovation in the development of global marketing strategies, managing the Global Brand for BELOTERO collaborating with internal and external stakeholders to drive growth for the Global Aesthetics Injectables business.
This candidate will be accountable for collecting, organizing, interpreting, and maximizing external marketing efforts including:
- Consumer & HCP Market Research
- Customer Feedback, Market Insights, & Commercial Strategies
- Scientific Publications & Opportunities
- Medical Affairs Inquiries
- Competitive Insights
- IP & Patent Opportunities
- Early-Stage Upstream Developments
Responsibilities
Global Marketing:
- Support pipeline projects by providing customer feedback, market insights, and work cross-functionally to drive product development programs. The Global Marketing Manager will be responsible for validating product inputs, supporting financial forecasts and business cases, development of launch plans, and collecting research and data to support commercial strategy.
Global Market Research:
- Partner with Market Analytics and external partners to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with regional marketing partners, customers (In-region visits, attendance at industry meetings, review medical journals, etc.).
Global Scientific Strategy:
- Responsible for supporting the development of the scientific publication strategy for responsible products in close partnership with Clinical Affairs, Medical Affairs, Regulatory Affairs and Marketing teams.
Global Launch Strategy:
- Responsible for supporting and executing new product launches in close partnership with regional teams and other key stakeholders.
Global Product Management:
- Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
Collaboration:
- Partner closely with regional marketing to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and internal stakeholders. Work collaboratively with functional areas and strategic partners to ensure business issues are addressed in a timely manner.
Technical & Functional Skills
In this role you will:
- Develop a deep understanding of the Aesthetics market and HCP customers across the globe.
- Help develop and drive early phase upstream product and innovation strategies.
- Collaborate with downstream Injectables team to help compose and deliver customer facing & internal assets while maintaining budget & timing expectations.
- Collect, organize, and interpret marketing research with customer & consumer initiatives, scientific publications, medical affairs inquiries, competition, and intellectual property filings.
- Collaborate with cross-functional R&D, Education, Communications, Global and Regional Marketing teams
- Optimize and execute global external marketing efforts
Skills:
- Proficiency in Microsoft Office, with advanced PPT experience
- Ability to collect, organize, and interpret information and data
- Ability to balance multiple projects simultaneously & meet deadlines
- Ability to cultivate relationships at all levels of the organization
- Strong team player
Minimum Qualifications:
- 5-7 years of product management or strategic marketing experience
- Proven track record of successfully launching products in a similar role
- BS or BA or equivalent experience required
- Excellent organizational, collaboration, and influencing skills
- Excellent written & verbal communication skills
- Ability to travel domestically and internationally, 10-15% including some weekends a year as dictated by event schedules
Preferred Qualifications:
- 7+ years of progressive product or strategic global marketing experience with pharmaceuticals, medical devices, life sciences, or technology
- Experience in working with medical or health care professionals preferred
- Strong understanding of market dynamics, customer behavior, and competitive landscape
- Excellent organizational, collaboration, and influencing skills
- Excellent written & verbal communication skills
- Ability to thrive in a fast-paced, collaborative environment
- Passion for professional marketing & product innovation