Global Sales and Marketing Director
The Sales & Marketing Director’s objective is to drive differentiated business outcomes through the consistent application of best practices, tools and processes designed to optimize the company’s sales and marketing strategies and structures and driving strong sales attributes directly through a team of account managers and technical marketing. The candidate will be responsible for refining, codifying, and implementing sales, marketing, and business development strategies for ~$400M total revenues and identifying and championing new customer and new market opportunities including sustainable solutions.
Key Areas of Responsibility
- Develop and implement a sales and marketing strategy playbook aligned with profitable growth opportunities.
- Lead a team of Account Managers, Technical Marketing and Customer Experience Specialists ensuring a strong collaboration with Product Management, Supply Chain, Logistics, and Operations to meet business outcomes.
- Identify key decision makers, and work to build effective relationships with senior executives at these customers.
- Execute business segment strategies including identifying market trends/ risks/ opportunities that impact the business globally, formulating a long-term view for customer development and key accounts, and overseeing organic and inorganic growth plans. Understands customer segmentation and associated strategies to achieve growth.
- Define and execute a sales strategy and annual operating plan for the full ~$400M portfolio and drives profitable margin growth for each product line including US Amines products related to each existing and growth accounts.
- Lead and mentor the sales team to achieve and exceed sales targets through effective coaching and commercial excellence fundamentals including pipeline management.
- Partner with customer marketing team and vendors to drive strategic marketing campaigns in line with overall commercial objectives of the business, with a focus on optimizing digital channels
- Monitor and analyse sales and marketing metrics to measure effectiveness, using data-driven insights to make informed decisions and adjustments based on sales performance, market trends and return on marketing investment.
- Manage the growing large distribution network for acetone, Nadone and introduce IPA to expand total margins and optimize the CI mix. Manage monthly pricing changes at the customer level ensuring forecasted sales revenues and operating income objectives are achieved.
- Develop and maintain an energetic customer relationship with strategic targeted accounts; Identify new customer and new market opportunities for US Amines with existing and new growth markets including Agrochemicals, Electronics and Water Treatment.
- Develop and keep updated a Strategic Key Account customer plan for top accounts; Actively maintain a list of customer needs, in excess of forecast.
- Driving additional organic sales and improving sales efficiencies and productivity, identify and champion new customer and new market opportunities including sustainable solutions.
- Identifying, evaluate, and develop market opportunities for our technical innovations and products.
- Demonstrably improved process alignment across Sales, Marketing and R&D on account objectives, lead generation, value proposition and NPI launch quality
- Utilize and fully leverage technology and digital tools to obtain, visualize and synthesize data to drive decision making.
Leadership
- Coach and develop sales and marketing talent; motivate and consistently make others better.
- Work across the enterprise to help educate and train salesforce on customer needs and trends, deploy/ simplify commercial excellence and sales operations processes and planning methods.
- Establish short-and long-term market and product growth goals demonstrating strong business acumen, judgement, and an in-depth understanding of the marketing and financial implications of new opportunities.
- Drive change through being a transformational leader with exceptional leadership skills, energy and cross-functional teaming capability.
- Represent AdvanSix at industry meetings and conferences to promote company offerings and develop the prospect pipeline.
- Lead contract negotiations and renewals with support from finance team
Education / Qualifications
- Minimum BA/BS degree in Chemical engineering or a related degree, or relevant working experience, MBA Preferred
- 10+ years’ experience in diverse B2B commercial roles
- 5+ years in a sales and marketing leadership role
- Sales and marketing leadership experience and/or P&L ownership
- Knowledge of chemical process industries & markets.
Additional Skills/ Knowledge:
- Practical experiences in change management tools and practices
- Experience in a premier B2B marketing/strategy organization is ideal. Thorough understanding of and passion for the deployment of Commercial Excellence & sales operations processes and planning methods
- Rigor in aggregating diverse datasets to develop informed and strategic decision making for sales growth, salesforce deployment and account planning
- Ability to establish and maintain influential relationships at all levels in the business and get things done routinely to plan, building consensus with data driven recommendations
- Proven capability to translate growth strategies into practical sales plans, best practices and operational structures
- Effective communicator able to assemble and clearly articulate key strategies, plans and reports aligned to business impact
- Proactive assessor of business metrics and performance; able to confidently provide insights for improvement and proffer innovative, robust and data driven solutions
- Leadership impact and courage to be able to consult and challenge with the business leaders regarding their needs, gaps and operational plans, effective listening and facilitation skills
- Proven coach and talent developer; able to motivate and consistently make others better
- Takes intelligent risks to drive momentum and can tackle ambiguity to convert to clear operating frameworks
- Flexibility to take on new programs and travel extensively as needed given the shifting business dynamic
At AdvanSix, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past work experience doesn’t perfectly align with every qualification in the job posting, we encourage you to still apply. You may just be the right candidate for this or other roles.
AdvanSix is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, veteran status, or any other protected classification.
To all agencies: Please, no phone calls or emails to any employee of AdvanSix about this opening. All resumes submitted by search firms/employment agencies to any employee at AdvanSix via-email, the internet or in any form and/or method will be deemed the sole property of AdvanSix, unless such search firms/employment agencies were engaged by AdvanSix for this position and a valid agreement with AdvanSix is in place. In the event a candidate who was submitted outside of the AdvanSix agency engagement process is hired, no fee or payment of any kind will be paid.