Job Description Summary

Partner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Impacts the team’s ability to achieve service, quality, and timeliness of objectives. Subject to Commercial policy objectives. Has independence in achieving commercial objectives within operating budgets and operating guidelines. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgment are required to achieve outcomes required.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Roles and Responsibilities

• Develops and manages content and creative for distribution across on and off line channels
• Develop clear, creative MarComm strategies, messages and content from complex marketing objectives, team feedback and clinical content.
• Lead Marketing Communications plan implementation. Manage outside vendors and budget. Track progress of programs and report results to marketing. Tie programs to key business metrics.
• Use influencing skills to drive adoption of new communications approaches and strategies – look to leverage new channels and techniques, and identify unique, attention-getting MarComm strategies to help meet marketing objectives.
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
• Balance and synthesize global and regional needs.
• Collaborate with peers to help ensure consistency of approach and integration of best practices.
• Integrate GE Public Relations and Internal Communications into planning as appropriate.
• Ensure adherence to corporate branding.
• Experience working in a regulated industry and ability to align closely with finance, regulatory and legal to ensure compliance.

Required Qualifications

• Bachelor's Degree and a minimum of 10 years’ experience in marketing; or will consider a High School Diploma and a minimum of 14 years' experience in marketing.
• Minimum of 6 years’ experience in healthcare
• Experience with photo/video shoots, planning and editing
• Experience in developing digital platforms & organizing online events
• Expertise in social media communications. Proven track record in driving Digital Communication programs, Social media listening, Paid Social media activities, monitoring success with KPIs.
• Demonstrated ability to develop innovative and creative solutions to complex challenges
• Proven track record of delivery to budgets, timelines, and project management skills. 
• Strong balance of technical and marketing knowledge and skills.
• Experience working in and navigating a matrixed environment.
• Experience working across multiple levels (including executive level), functions and regions; ability to clearly communicate complex information in an easy-to-understand manner; ability to deliver messaging effectively verbally and in writing
• Experience in developing and managing a Marcom budget, soliciting vendor proposals and cost estimates, and tracking and managing costs with vendors.
• English fluency in both written and verbal communications

Desired Characteristics

• Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
• Bachelor’s degree in advertising, Journalism, Marketing, or IT
• 12+ years’ experience in marketing, advertising or in digital marketing
• Curious, creative, self-starting approach
• In-depth knowledge of product offerings and commercial processes
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Strong analytical and process skills
• Team oriented – ability to work well with diverse, cross-functional teams
• Demonstrated ability to engage strategically through implementation
• Content marketing and marketing automation experience
• Proven ability to navigate and influence at multiple levels within the organization
• Healthcare (preferably medical device) product experience and industry acumen
• Demonstrated ability to innovate & develop new ideas linked to business KPIs.
• People leadership skills including expertise in change management, etc.
• Customer-centric and service-oriented attitude.
• Omnichannel: Experience with Marketo Campaigns and Lead Management.
• Knowledge of office, marketing automation, technical and digital tools, such as Microsoft Office, Marketo, Sitecore or AEM, Google Analytics, Webtrends, Adobe Analytics, SEM Rush, Conductor, Widen, and content management platforms
• Excellent oral and written communications skills

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

 

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.