Senior Manager of Global Marketing & Communications

Job Posted 10/27/2024
Street Business School
Boulder
United States
Job Description

What you’ll do for us:

This position will oversee all aspects of our marketing communications and sales outreach, applying a comprehensive set of communications skills including strategy, ideation, planning and presentation, digital knowledge and monitoring and performance reporting for SBS’ expansive communications needs. The Senior Manager of Global Marketing & Communications is a critical new role in our organization because they will be the spark for our increasing visibility on a global level, contributing to increased revenue for both programs and philanthropy.


JOB RESPONSIBILITIES:


Manage Strategic Communications:



  • Advance the visibility and reputation of SBS through the strategic leadership of communications objectives for public relations, social media, thought leadership and increase visibility to build in-bound marketing success.

  • Collaborate with SBS teams to leverage cross-department opportunities that hit multiple goals (driving partnership, thought leadership, visibility, fundraising).

  • Develop BOLD strategies that make an impact and generate broader interest in our growing brand and expanding work.

  • Establish a crisis communications strategy that will accommodate organizational growth around the world.


Oversee Brand Excellence:



  • Elevate, challenge and monitor the brand presentation we disseminate to the world.

  • Uphold brand standards that are modern, culturally relevant and reflect the world-class nature of SBS.

  • Develop a gatekeeper process for the Marketing Communications team to own brand standards, ensuring that teams are adhering to them.• Elevate, challenge and monitor the brand presentation we disseminate to the world.

  • Uphold brand standards that are modern, culturally relevant and reflect the world-class nature of SBS.

  • Develop a gatekeeper process for the Marketing Communications team to own brand standards, ensuring that teams are adhering to them.


Oversee Sales, Marketing & Communications Project Management:



  • Manage and mentor the Communications Associate, guiding project management.

  • Develop annual content strategy plan, calendar and work with communications teams in the U.S., Uganda and elsewhere in the world to implement.

  • Oversee content creation and collateral design to ensure a cohesive and world-class look and feel and messaging, upholding the integrity of the SBS brand.

  • Oversee photography and video production, creating organization-wide systems solutions and dissemination. • Research, define and execute new in-country content acquisition strategies in Africa, Latin America and Asia. • Lead and mentor the Digital Strategist.

  • Contribute to strategies for data-driven digital initiatives aimed at the growth, cultivation, retention, and deepened engagement of our partners and donors.

  • Collaborate with Digital Strategist on outreach strategies and campaigns to bring in new organizations to attend Immersion Workshops each year.


Other:



  • Stay up to date on emerging trends and technologies, bringing fresh ideas to marketing programs.

  • Hire, manage and evaluate marketing communications talent including staff, freelance talent and more.

  • Manage agency relationships, as needed.


What you’ll need to do this job:



  • 10 years previous marketing experience preferred. • Strong knowledge of digital marketing strategies and proven success of achieving goals.

  • Ability to lead multiple projects and campaigns simultaneously with excellent organizational skills, high attention to detail, and clear communication skills (verbal, written, and interpersonal).

  • Ability to guide the team efficiently and encourage pacing and workflow that aligns with the global strides of the organization.

  • A facility with storytelling including strong writing and proofreading skills and good design/visual instincts.

  • Previous experience managing multiple employees and teams to support them in being productive, proactive, and engaged.

  • A positive attitude, desire to learn, and a sense of humor. • Ability to set and meet tight deadlines as well as the ability to prioritize and continuously communicate priorities to stakeholders from a variety of departments.

  • Agency experience is a plus.

  • Global experience is a plus.


Compensation:

This is a full-time position with a salary range of $65,000 – $70,000. Preference is for someone local in the Boulder, CO area who can be in the office 1-2 days a week in the future, and can work remotely the rest of the time.