VP, International Marketing (8119)

Job Location: ​Chicago​

Want to make an impact?

As the VP of International Marketing, you will play a pivotal role in shaping and driving our global marketing strategy, fostering brand growth across diverse international markets. Your leadership will ensure our products resonate with consumers around the world, leading to stronger brand equity, market share expansion, and sustainable business success. In this role, you’ll directly influence how we connect with new and existing customers on a global scale, leading cutting-edge campaigns that deliver measurable results.

Your efforts will drive innovative marketing initiatives that set industry benchmarks, help position our company as a market leader, and continuously enhance our consumer engagement strategy. You’ll also have the opportunity to lead a dynamic, high-performance team, pushing boundaries to meet our global ambitions.

This role will report to the Chief International Officer and be based in our downtown Chicago headquarters at the Old Post Office.

 

Ways you will make a difference

• Global Strategy Leadership:  Lead the creation and execution of a comprehensive global marketing strategy that aligns with the company's overarching goals, ensuring market penetration and expansion in key regions.

• Brand Building and Innovation:  Drive brand innovation and positioning strategies to strengthen brand equity globally, ensuring it resonates with consumers across different regions, cultures, and market needs.

• Data-Driven Insights:  Leverage market research, consumer insights, and competitive intelligence to shape decisions and adapt strategies, ensuring our marketing efforts are effective, relevant, and impactful.

• Cross-Functional Collaboration:  Partner closely with teams across sales, product development, operations, and regional marketing leaders to ensure seamless execution of global strategies and market adaptability.

• Digital Transformation:  Lead the company’s transition to digital-first marketing strategies, using technology and innovation to create more personalized, scalable marketing solutions across international markets.

• Sustainability & Social Responsibility:  Champion our sustainability initiatives, integrating them into our global marketing campaigns and ensuring the company’s role as a responsible and ethical global leader.

Skills that will make you successful

• Global Marketing Expertise:  Proven track record in leading international marketing strategies and building global brands in the FMCG industry, with deep knowledge of diverse regional markets.

• Strategic Thinking & Leadership:  Ability to think big, develop forward-looking strategies, and inspire and lead large, cross-functional teams towards shared global objectives.

• Consumer-Centric Mindset:  Strong understanding of consumer behavior across different cultures, with the ability to create impactful, localized campaigns that appeal to diverse audiences.

• Digital Marketing Acumen:  Expertise in leveraging digital tools, analytics, and platforms to drive consumer engagement, with experience leading digital transformations in large organizations.

• Financial Acumen:  Strong budget management skills with the ability to allocate resources effectively across diverse markets, ensuring ROI on global marketing investments.

• Strong Communication Skills:  Excellent verbal and written communication skills to influence stakeholders, align teams, and build strong relationships at all levels of the organization.

Experiences that will support your success

• Extensive Leadership Experience:  15+ years in senior marketing roles, with a proven ability to lead international teams and manage multi-million-dollar global marketing budgets. 

• FMCG Industry Experience:  Significant experience in the fast-moving consumer goods (FMCG) sector, with an understanding of the unique challenges and opportunities in this fast-paced, competitive industry. 

• Global Exposure:  Experience working in diverse international markets and leading marketing campaigns that span multiple geographies and cultures. 

• Track Record of Innovation:  A history of delivering innovative, market-leading marketing initiatives that have had a tangible impact on brand growth and profitability. 

• Experience in Digital Transformation:  Proven experience in successfully leading digital transformation in marketing, leveraging new technologies and platforms to drive engagement, conversion, and brand loyalty. Strong creative & problem solving ability

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). 

Eligible employees may also receive an annual bonus based on company performance.  Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR

Compensation

The salary range for this position is $187,200 to $262,100.