Senior Manager, Upstream and Global Marketing (REMOTE)

Job Locations

US-FL-Miami Lakes

ID

2023-2304

Category

Marketing

Position Type

Regular Full-Time

Overview

For over half a century, Cordis has stood apart as a global leader in breakthrough cardiovascular and endovascular solutions. Today we are on a new journey—one where we are empowered to steer our way forward together as an independent company. We’re driven by our mission and guided by our values to impact millions of lives and broaden access to life-saving technology in over 65 countries. Our global community of passionate innovators, engineers, medical professionals, manufacturing experts, and dedicated professionals make a difference worldwide. We are the people behind the people who keep saving lives.

The Senior Manager of Global and Upstream Marketing, reporting to the Sr. Director of Global & Upstream Marketing, will be the key responsible for driving upstream planning and global commercialization of the Selution SLR Drug-Eluting Balloon (DEB). This global launch represents the single largest short to mid-term growth driver for Cordis. With differentiated technology and best-in-class efficacy demonstrated through clinical trials there is a key opportunity to disrupt the lower-extremity and coronary market segments, taking substantial share and delivering significant incremental revenue. 

Success in this role will be determined by working across the development teams to ensure that appropriate Voice of Customer (VOC) and Voice of Business are considered and needs are prioritized through the development work. As commercialization in new geographies nears this role will have responsibility for coordinating the global launch while working across geography counterparts who will drive regional launch planning. 

The role will also have responsibility for architecting the global PTA portfolio to compliment the go-forward Selution SLR DEB. This will require effective balancing of both internal and external needs in order to maximize cadence, resources, market share and margins.

Responsibilities

• Act as Marketing Core Team Member in all DEB and PTA development projects, providing clinician VoC and driving input on key business needs.
• Drive long-term product introduction strategies include early go-to market assessments, reimbursement, and other market preparation needs.
• Effectively engage key clinicians early in projects in order to ensure alignment with VOC and to drive belief and support from visible and influential clinician partners.
• Drive global launch excellence by coordinating global launch plan efforts across regions with cross-functional partners. Key responsibilities within the launch will include messaging, collateral development strategies, and supply planning. 
• Lead ongoing message refinement based on new clinical data and changes to market conditions.
• Align with cross functional partners and based on business need lead product line obsolescence efforts on a global basis in order to maintain portfolio simplicity and drive margin benefits.

Qualifications

• Bachelor’s degree, and preferably MBA focused on business, marketing or and at least 12 years of experience within the Medical Device space.
• 5+ years of product management experience.
• Demonstrated success driving global launch excellence with new products
• Demonstrated expertise in generating VoC for R&D and commercial projects
• Experience working globally in a virtual environment across multiple countries/regions, with proven ability to work within areas of cultural difference or consumer sensitivity 
• Ability to travel domestically and internationally, estimated 30% travel

Preferred Experiences

• Deep experience related to interventional cardiology, vascular surgery, or interventional radiology markets preferred.
• Background in engineering or pharmacology is a benefit.
• Proven ability to develop new R&D projects / business programs that positively impact the business trajectory through application of customer research, strategy development, new product development and commercialization
• Targeted global / international roles that demonstrate ability to think and execute broadly.

Collaborating, Influencing & Leadership

• Sets continually higher goals for both him/herself that are ambitious but realistic. Seeks understand business direction and organizational vision and how the broad team and this role contributes to larger, strategic goals.
• Focus on partnering across broad marketing team and with key partners (R&D, Core Teams, Geography Marketing, Medical Education, Sales Training, Medical Affairs, etc) to enable achievement of organizational goals be achieved. Translate business goals into priorities for the upstream marketing organization, specifically around product launch excellence and new product development that simultaneously drive improvements to overall marketing processes.
• Ensure individual performance measures are aligned with the organizational goal progress. Ensure that tasks and projects delegated to team have a clear set of objectives / measures of success.

Business Acumen / Driving Results

• Experience crafting product level strategy and driving alignment at an executive level (includes product roadmap determination and strategic planning).
• Deep experience delivering products from idea to market within a marketing role.
• Experience launching products (including product launch plan leadership and messaging development).
• Good financial background including development of revenue forecasts, NPVs and comfort with reading and analyzing P&Ls and other financial statements.
• Experience working with drug / device combo products. Demonstrated ability to both understand the technology and simplify the mode of action to simplify understanding for less technical targets.
• Demonstrated ability to engage KOLs on a product in order to shift opinions / perceptions.

OTHER PERSONAL CHARACTERISTICS

• High level of integrity and dependability with a strong sense of urgency and results-orientation.
• Personal drive, energy and the ability to work effectively in a hands-on, transformative environment.
• Values and promotes a culture of accountability—both for himself/herself and for others.
• Strong communication skills and ability to convey a message that is clear and concise, linking business issues, accounting concepts, financial results, and strategy.
• An individual who is self-aware and have a passionate for continuous learning.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)