Assistant Trade Marketing Manager

MGP Ingredients

St. Louis, MO, USA

Full time

International Sales and Marketing


Sep 6

We are hiring for an Assistant Trade Marketing Coordinator. Work with the Trade Communications Manager to help implement and evaluate trade communications strategy and plans which meet profit and sales objectives for Luxco.

The essential functions of the position include, but are not limited to:

  • Help manage day to day trade communications – communications from Luxco to Luxco sales team, distributors and accounts
  • Meet with Sales Team/Distributors on regular basis (~20% of their time) to gain better understanding of our focus brands, competitive set and distributor go to market strategies
  • Develop strong relationships with vendors
  • Responsible for curating and developing content for marketing alerts to the field
  • Help maintain the corporate website to ensure messaging reflects corporate goals and objectives, and that the site serves as an effective communications tool for all audiences
  • Maintain Corporate social media – Facebook and LinkedIn
  • Engage with/respond to consumer and employee comments as necessary
  • Develop social media content posts
  • Responsible for maintaining trade portal (DAM, news, brand pages, etc.)
  • Uploading new items/elements
  • Work with Brand Teams to remove any outdated items/elements
  • Responsible for getting the quarterly newsletter developed, produced and distributed
  • Compiling and curating story ideas to feature in each issue with corresponding imagery/photos
  • Getting signoff from stakeholders
  • Reviewing and ultimately producing the printed and digital content
  • Work with Brand Teams to monitor Focus Brand social media
  • Engage with/respond to consumer comments on Facebook and Instagram as necessary
  • Provide engagement strategy recommendations as needed
  • Responsible for management of corporate premiums site and partnerships – work with the Sales and Brand teams to figure out strategy for program items and to keep items refreshed
  • Responsible for sourcing of all corporate premiums and management of the program
  • Work with vendor to maintain and manage Luxco’s print-on-demand site
  • Work with Brand Teams to upload new items and/or remove outdated items
  • Manage requests for customized projects from Sales Team
  • Manage our core brand work, which includes, but not limited to:
  • Developing POS creative as needed to support non-focus brands
  • Work with the Sales team to develop strategies for non-focus brands as needed
  • Package redesigns
  • Social Media content
  • Core brands are the smaller regional brands that are not supported with Brand Managers
  • Work with Sales team on rebates and coupon strategies
  • Accountable for understanding A&P communication budget details and administration
  • Understand what the budget covers/what is included in the budget
  • Understand the importance of GL codes and how to properly code them
  • Cut and process purchase orders for vendors



  • A/B.S. Degree
  • Minimum 1-3 years experience in consumer packaged goods marketing. Proven leadership and strategic abilities. Proven ability to communicate cross functionally. Must have excellent written and presentation skills. Proven ability to work effectively in/on teams. Must be able to multitask.


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