Retail Trade Marketing Manager

Manscaped

Remote, CA

Full time

International Sales and Marketing

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Sep 6

Description

Who We Are - MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse with an international footprint of 40 countries, plus hundreds more via Amazon. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.


Who We’re Looking For - Reporting to the VP, Retail, we are looking for a Retail Trade Marketing Manager to support the execution of our Retail roadmap as it relates to promotional planning, fixture strategy and execution, and promotional effectiveness. The right person for the role will have a strong background in marketing, retail, and visual merchandising with a knack for understanding the consumer.

 

Keys to Success - As a member of the Retail Team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you. 

   

Responsibilities:

  • Supports the execution of the retail marketing plan ensuring allocated responsibilities are delivered on time and in full
  • Establish and maintain internal promotion planning schedule and serve as a central hub of communication for promotional status and tracking
  • Execute, analyze, and refine the national, channel specific, and account specific promotional strategy
  • Continuously work with brand teams, sales, customer service, customers and external vendors to ensure proper promotional execution
  • Use historical data to drive growth by developing and recommending strategies that maximize promotional effectiveness
  • Working in conjunction with the Sr Retail Marketing manager to ensure spending is managed effectively and within the allocated budget
  • Coordinate the development of our In-store fixtures (both permanent and temporary) from design to installation
  • Act as a key point of contact driving activity between fixture vendor partners, graphic companies, channel marketing managers, retail team and retail marketing
  • Track and manage the financial aspect of all allocated projects communicating any over or underspend in a timely manner 
  • Work with fixture vendors on planning and deliverables such as production, kitting & shipping
  • Collaboration with creative design of sales and marketing collateral
  • Organize vendor partner conference calls to track and update progress ensuring all deadline dates are on track
  • Prepare internal communications to convey and drive understanding of project plans and activity status
  • Liaison between key retail partners and associated programs
  • Manage the cataloging requirements for new and existing vendors
  • Manage asset requirements from retailers for all Retail Marketing initiatives (logo & image sizes, merchandising dimensions, brand guidelines)
  • Maintain Dropbox library of product images for retailer PDP pages
  • Coordinate and deliver web material including logos, images, banners, videos
  • Track and capture execution of all Retail Marketing activities on both company and retailer channels. Maintain coverage report of all activities
  • Lead communication and execution for retail events and in-store activities
  • Monitor any retail employee training and servicing programs (in-store contests, spiff programs)
  • Monitor retail websites for accurate pricing and brand representation
  • Report on data and industry trends relating to trade categories
  • Other duties as needed


Qualifications:

  • At least 4+ years management experience in a marketing role, retail experience required 
  • At least 4+ years of experience managing the design and installation of new company fixtures in a retail space
  • Strong experience measuring promotional effectiveness and trends
  • Experience in preparing and delivering PowerPoint presentations to managers, vendors and retail partners
  • Thorough understanding of merchandising trends and industry best practices
  • Ability to analyze historical retail data and draw relevant conclusions to guide decision making
  • Experience in preparation and participation in trade shows and events
  • Communicates Effectively - Strong ability to communicate across multiple teams at all levels
  • Change Agent - Excels at embracing and managing with flexibility and patience
  • Consumer Obsessed - Relentlessly curious and knowledgeable about the consumer and their world
  • Communicates Effectively - Requires strong ability to communicate across multiple levels of the organization
  • Must be comfortable working in a productive, start-up environment
  • Strong analytical, organizational, time management and project management skills
  • A proactive approach to problem-solving with team
  • Support effective strategic planning both for the short-term and long-term
  • Experience working with Asana or other project management tools is a plus

   

MANSCAPED® Benefits: 

  • 20 Vacation Days
  • 40 Hours Paid Sick Leave
  • Paid Mental Health Days
  • 9 Paid Holidays & Birthday
  • Life AD&D + LTD Coverage
  • Medical, Dental, Vision, HSA + FSA
  • Paid Parental Leave
  • Paid Volunteer Time
  • Pet Insurance
  • Employee 401(K) Plan
  • Monthly Utility Allowance
  • Employee Discounts 

Salary Description

$75,000 - $85,000

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