Global Marketing Director USA

VRP Consulting

Chicago, Chicago, Illinois, United States

Full time

International Sales and Marketing

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Sep 15

Company Description

VRP Consulting is a global, full-service Salesforce® consulting, development, and expert outsourcing partner delivering across the entire Salesforce platform. We’re passionate about using our expertise for the benefit of all kinds of clients worldwide, whether they’re non-profit organizations or industry-leading businesses. 

VRP is a 2022 and 2020 Salesforce Innovation Award Winner and 1 of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide. The VRP Group has grown to 600+ people with 16 offices in 12 countries including the UK, NL, US, PL, DE, PH, and AUS. Our revenue streams are diverse and split between consulting, outsourcing, and managed services from our main markets of North America, UKI, and mainland Europe. 

Job Description

The Global Marketing Director will drive VRP’s marketing strategy and execution for all regions, bring fresh ideas on how to raise our profile and awareness in the ecosystem, drive brand position, and support revenue growth through new client acquisition and retention. 

KEY RESPONSIBILITIES 

  • Develop the brand of VRP Consulting across all channels in the region in line with the company's vision 
  • Creation and execution of marketing strategies aligning to business growth plans 
  • Ownership of the central marketing communications plan/calendar 
  • Ideation, creation, production, and ownership of all marketing materials as follows: 
  • a. Website 
  • b. Social media channels 
  • c. Internal and external communications 
  • d. Emails 
  • e. PR 
  • f. Blogs/articles 
  • g. Product literature/white papers /tech briefs 
  • h. Advertising – online and offline 
  • i. Events & sponsorships 
  • Build deep relationships with all stakeholders, including: 
  • a. Internal departments 
  • b. External agencies 
  • c. Salesforce and other partner marketing teams 
  • d. Journalists / Reporters 
  • e. Consultants such as Gartner and Forrester 
  • Planning, management, and monitoring of multi-channel marketing campaigns in Salesforce 
  • a. Update in central CRM system with linked lead attainment, all relevant details b. Monitor/optimize / status report 
  • Event management 
  • a. Tradeshows 
  • b. Events/roadshows/breakfast briefings 
  • c. Webinars 
  • Marketing automation implementation, supported by the MC Practice
  • Marketing ROI tracking including regular KPI reporting to Exco and the creation of dashboards

 

Qualifications

  • 10+ years in the marketing domain within product or services consulting, predominantly in the Salesforce ecosystem
  • Functional knowledge of the Salesforce platform and how customers get benefit from Salesforce is essential
  • Demonstrable ability to drive revenue through marketing
  • Achievement and success-driven personality
  • Comfortable building relationships with C-level stakeholders and Salesforce marketing stakeholders
  • Great customer-facing skills with ability to build and nurture relationships
  • Fluency in English is a must 
  • Fluency in another main European language is nice to have

Additional Information

  • 15% Bonus (based on individual & corporate performance)
  •  6% salary contribution towards your 401K (no matching)
  •  15 days paid vacation per annum
  •  Choice of GHI cover (VRP will pay up to a thousand USD total contribution a month of GHI cover costs, which includes the cost of employee cover)
  •  5 days paid sick days per annum 

  • Please Note: We hire all our permanent staff in the US through an Employer Of the Record company. This means our employees will sign a local employment contract with the EOR, and they will be the legal local employer. However, they will be the representative of VRP Consulting, and their day-to-day role will be directed by VRP Consulting.

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