Senior Analyst, SAP Trade Promotion Management (117945)

The Hershey Company

Hershey, PA, USA

Full time

International Sales and Marketing


Sep 15

Job Title:          Senior Analyst, SAP Trade Promotion Management



Job Location:   Hershey, PA



This position is open to 100% remote.





Support enterprise-wide Marketing & SAP Trade Promotions Management (TPM) Solutions. This includes providing functional and technical guidance on SAP CRM with a fair amount of functional understanding of the SAP CBP module.


Major Duties and Responsibilities:


  • Manage support incidents and enhancement requests identifying areas of improvement in process and technology, driving continuous improvement, and staying abreast of industry and technology trends.   
  • Engage with Business partners in integrated business planning and strategic revenue growth management teams sales planning and sales finance teams to build capabilities. This includes jointly defining business objectives and goals, developing business cases, evaluating current technologies, and communicating new technology capabilities, without losing focus on supporting the current system.
  • Contribute to maximizing system accuracy, uptime, and performance for the solution:
  • Through an expert lens of navigating SAP CRM Marketing & Trade Promotions, provide technical recommendations on code changes ensuring minimal impact on business processes, and systems.
  • Coordinate with IS and business teams to prioritize and implement changes and strategies.
  • Work collaboratively with business strategists, process owners, and subject matter experts.
  • Coordinate with architecture and technical teams to manage the application lifecycle.
  • Anticipate the resource needs ahead and galvanize resources to achieve desired results. Find and optimize resources to get the job done.
  • Manage the offshore managed service’s resources to ensure no disruption to critical business functions



  • 3-5 Years of technology implementation experience, preferably within a large company or consulting organization
  • 3-5 years of experience with SAP products with an emphasis on SAP CRM Marketing & TPM experience
  • Technical domain knowledge including a broad understanding and working knowledge of IT including all major functions.
  • Strong interpersonal, influencing, negotiation, organization, and communication skills.
  • Excellent written and verbal communication skills.




Bachelor’s degree (Computer Science preferred)




The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.


The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (

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