Manager - International Marketing

The Wendy's Company

United States Remote

Full time

$96-168k (annually)

International Sales and Marketing

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Sep 18

What you'll do


When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you!


Overview:


The Manager - International Marketing will develop high impact strategic launch and sustain plans for important new markets to drive maximum awareness and leverage strengths of the Wendy’s international brand. They will lead research and development of menus, brand positioning and recommended pricing strategy. The Manager will generate annual promotional calendar, media strategy and channel specific growth plans to maximise launch year sales and subsequent year-on-year growth. They will also guide and work in partnership with Franchisees to track and grow brand health across assigned markets leverage own business acumen, marketing expertise and coaching of Sr Director Marketing LAC & APMEA. The Manager is a partner with the Corporate brand and advertising team, advertising agencies and cross-functional teams to achieve launch & annual objectives. Overall success will be measured by improvements in sales, customer counts, development (new restaurant growth) cadence and profitability for the system. Preferred location for this Manager is to work remotely from Miami, FL or Houston, TX.


Responsibilities


  • Develop launch / relaunch plans for assigned markets within LAC, ensuring cross-functional collaboration and alignment of senior stakeholders (line manager, CMO, VP LAC).
  • Develop annual brand plans and execute agreed upon marketing campaigns for assigned countries, including assessment and planning for new markets.
  • Work with brand and advertising team and local agencies to ensure FZs understand brand standards and are held accountable to upholding them as they achieve their annual business objectives.
  • Work with cross-functional teams on menu innovation, menu optimization, and elevation of standards. Gain franchisee alignment on innovation plans and priorities.
  • Participate in franchisee marketing boards (WMAB) and assist in ensuring meetings are well run, productive and result in greater alignment and results.
  • Support quarterly business reviews with franchisees and take a leadership role in reviewing results of advertising and promotional activities, determining if 3 green criteria (consumer, financial, operations) were met for all initiatives.


What we expect from you


  • Must be Bilingual - Spanish & English both speaking and writing.
  • Bachelor's Degree is required.
  • MBA with +5 years of experience and knowledge of QSR is strongly preferred.
  • Knowledge of brand marketing strategy, media, innovation protocols, research and financial acumen. Experience of multi-market international role/environment and leading cross-functional teams.
  • Knowledge of the competitive environment and impact of the economic landscape.
  • Ability to build relationships, manage and influence franchisees, and cross-functional peers to achieve strategic objectives.
  • Essential skill sets would include strategic orientation, flexibility/adaptability, leadership and problem solving.

Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.


The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position.* The target annual bonus for this role is 20% of annualized base salary, based on actual company and personal performance. Director and above roles are also eligible to participate in the Company’s long-term incentive award program.


Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.*


  • NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.


Education: Bachelor's Degree


Travel: 40%


Pay Range: $96,000 - $168,000 Annually


Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

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