Director of Brand Marketing - Hybrid Remote
Scoular is an employee-owned $9B agribusiness leading the way since 1892. We buy, sell, store, handle and process grain and ingredients by leveraging our global networks and expertise in international trade and transportation. Employing more 1,400 people in over 100 offices and facilities in North America and Asia, we provide safe, innovative and reliable solutions to farmers, grain processors, renewable energy producers, and manufacturers of food, animal feed, aquafeed and pet food. Our deep involvement in the global agricultural supply chain gives us the ability to quickly assess market needs and identify opportunities for growth and innovation.
About the position:
The Director of Brand Marketing is a high-visibility leadership position that oversees all marketing and brand operations of Scoular and develops Scoular’s marketing strategy and vision, leading the overall management of Scoular’s Brand Marketing team. Scoular’s Brand Marketing team is responsible for leading all efforts tied to the company’s brand, marketing, and advertising initiatives, including its website and social media strategy/support. The Brand Marketing Team supports the work of Scoular’s three operations divisions (Grain, Food & Feed, and Emerging Businesses), collaboration with certain subsidiaries and investments on their marketing matters, Scoular’s services leaders (Human Resources, Finance, Legal, Business Development, Sustainability, and Information Technology), and the work of Scoular’s philanthropic foundation. The Director of Brand Marketing role reports to Scoular’s Chief Legal & External Affairs Officer.
The person in this role will:
Lead Scoular’s Brand Marketing team, consisting of a team of five brand, marketing, and design professionals.
Acting as a thought leader for the company in the Brand Marketing team, creating and executing strategies that expand and make more visible the company’s brand, while also driving customer and business growth.
Collaborates closely with Scoular’s leadership to develop and deploy a sophisticated and impactful brand marketing, and advertising strategies across operations and services groups.
Collaborate closely with the Director of Corporate Communications on internal and external communications, as well as company public relations.
Develops and manages relationships with company leaders and guides cross-functional teamwork between the Brand Marketing team and other groups
Own and manage the brand positioning and brand standards for the company’s three operations divisions, and the overall Scoular brand, ensuring messaging and communication is consistent across the lifecycle and experiences.
Knowledge and expertise in the unique nuances and marketing channels for business-to-business focused operations.
Work closely with internal and external partners to explore new technologies, partnerships, and capabilities.
Proven ability to lead and develop diverse marketing strategies that are deployed utilizing direct mail, digital marketing, email, and website experiences that increase engagement, awareness, and appeal.
Act as a thought leader and manage analytical efforts to support decision-making that maximizes long-term value to Scoular in relevant spaces.
Leads the ongoing development of Scoular’s employment brand, as well as supporting the work of its foundation, as part of Scoular’s overall brand management.
Ensures adherence to Scoular’s brand standards, culture, and strategy with authority over brand applications across Scoular
Leads management and deployment of significant company events.
Leads the development and creation of processes and procedures for Brand Marketing team work to drive efficiencies and best-in-class workflow.
Effectively manage budgets and engage in thoughtful forecasting.
Develop workflow processes for marketing and communications initiatives.
Additional responsibilities as assigned / needed
In performing their responsibilities, employees are expected to perform quality work within deadlines with or without direct supervision, interact professionally with other employees, customers and suppliers, work effectively as a team contributor and independently while understanding the necessity for communication with other employees and throughout Scoular.
The Scoular Company is an equal opportunity employer.
Strong track record of growing and developing a strong brand, preferably in the business-to-business space
15 or more years prior experience in the following areas: brand marketing, advertising, and public relations
Deep experience developing enterprise-wide marketing, advertising, and communications strategies
Proven ability to engage externally, with the ability to build relationships with strategic vendors, subject matter expert, and thought leaders
Ability to develop strong relationships with team, leaders, customers, and outside vendors
Experience managing teams, including creatives and remote team members
Strong leadership skills and successful developer of teams
Willingness to be a player-coach as needed
Ability to manage time-sensitive projects
Change management and organizational design skills and experience
Excellent communication skills (written and oral)
Customer service orientation and skilled collaborator
Attention to detail
Ability to travel as needed
Agricultural and/or commodities industry experience
International marketing experience
Graduate degree in relevant specialty preferred
Your application has been successfully submitted.